The most important question to ask yourself is, why should a buyer or seller hire you? Why would they want you to be their agent? Successful agents are knowledgeable about neighborhoods in the area, schools, public transportation, home financing options, real estate trends, etc.

Your digital marketing should provide valuable housing and local area information and focus on what you bring to the table.

The key is to continually expand your network database, and stay in touch with your contacts in a productive way. You may not turn a contact into a house buyer immediate, but if you can acquire their contact details (e.g., email, social media), you’re giving yourself the opportunity to make an impression as a real estate expert.

Simple touches over extended periods of time don’t take much effort, but can help you stay in front of your contacts as they prepare for their next home search. It can also help you to establish yourself as an authority and go to person in your local market.

Online listings and social media can be great venues for you. However, a personal website adds credibility. It helps you to brand yourself and to clearly communicate the unique value you provide your customers. It enables you to share valuable housing and local area information. It allows you to customize your listings to make them more appealing and unique. And, it helps you to collect contact information to grow your network and database.

Be sure to proactively participate in the design process of your site so that it best represents you, your value proposition, the area and customers you serve.  Your website design should be visual, fluid, and your images and texts must be responsive on desktop computers, tablets, and phones.

Social media can be powerful tools in helping agents to network and stay in touch with their contacts. It can also be helpful in expanding one's reach and network. Facebook, Instagram, Twitter, and other social media platforms make it each to run ads focused on specific demographics that a potential buyer may come from.

Some tech savvy agents initial create YouTube Videos of homes. YouTube is important because videos ranks very high on Google searches. They will then load the videos on social media and run ads promoting the video to targeted demographics. For instance, if you could boost a video to a 5-mile radius of a home to people with an income of $50 - $75K and that are aged from 25-40.

Measuring the success of your online activities is key to maximizing your success. Consistently identifying and tracking engagement metrics helps you to understand which strategies are working and which should be replaced or tweaked.